Hermione de Paula’s ethos is all about extending the lifecycle of our precious one-of-kind pieces of embroidered art. As a design house we certainly celebrate the sustainable aspect of timeless design.

"An outfit with many lives to live" - Kate, Hermione de Paula Couture bride on her sustainable designs for British Vogue, DECEMBER 2019

"Soft tonal shades of blush pink, soft sage and silvery green are naturally something our brides can rewear more easily. It’s not only the final dress though. We have created toiles in black silk or bright pink and finished them perfectly so they can be worn as an evening gown or perhaps for a wedding anniversary" - Hermione de Paula for British Vogue, DECEMBER 2019


We can transform your dress after your wedding to be reworn for future events.

For details enquire here


Thank you for supporting the cause of fashion sustainability for both the environment and consumer spend. By offering one-off gowns for sample sale we can continue to propagate our embroidered botanical library so that our favourite gowns are blooming all year round and always in pristine condition…ready to inspire the hearts of those who try them.

During our sample sale you will have the chance to try on one kind and limited-edition gowns, bodices, veils, bridesmaids, robes and accessories such as crowns will and purchase at up to 80% off.

By sharing the sample sale love we hope each gown finds its ‘true match’ and will be treasured, passed down and loved by future generations. We are honoured when our brides find their dream gown within our sample collection as if it was made just for them, waiting patiently for them to find it.

"I definitely believe in fate and energy -It was truly meant to be. I have never felt more beautiful or comfortable in a dress. You guys (HdeP) are absolute angels!
Sophia, January 2019"

For brides who wish to experience the full HdeP creative service, gowns and veils can be purchased with bespoke packages which include alterations work carried out by our inhouse design team, couture hand finishing’s along with special personal details which can be added as additional embroidery. Packages also include specialist dry cleaning and storage.

Your appointment will be held in our private showroom with a dedicated stylist. This means that you will always have the undivided attention of the HdeP team to help create your look and give honest and supportive advice. Should you wish to create some bespoke details such as our personalised heirloom veils, capes and overskirts to accessorise your final look then our design team is also on hand to assist with any creative ideas.

Please enquire at to receive more information on samples available or book your consultation directly HERE and please select the ‘sample sale’ appointment time you desire in our diary.