The Experience

    Hermione de Paula tells a love story like no-one else. A contemporary couture artist with a poetic soul, each dress is a work of art and each bride unique.

    Hermione’s Bridal collection is Made to Order. Timeless silhouettes with multiple style options are combined with Hermione’s favourite embroideries, to create a uniquely personal collection of dresses from her romantic archive.

    The Made to Order process allows the bride to create her wedding look by selecting from over 300 style options, enabling her to choose a unique combination personal to her. Gowns can be fully personalised with messages and sentimental embroidered details. View our gallery for personalisation inspiration.

    Book a virtual or physical consultation with us.


    Hermione’s style blends traditional artisan techniques with new and sustainable technologies. Fusing Haute Couture handwriting with a celestial sentiment, appliqué organza blooms, crystal cosmic motifs, and delicately beaded botanical embroideries celebrate the lavish artistry of nature.

    Hermione de Paula bridal creations are modern and ethereal, inspired by the natural world and a wild, romantic spirit.


    Beginning with a one-to-one consultation at the brand’s by-appointment Atelier in London’s Angel, this first meeting lasts either 60 minutes or 90 minutes, and is a unique opportunity to understand the bride’s vision for her dress and her day. The Atelier team will be in touch beforehand, to determine any styles and embroideries of interest, ensuring these pieces are present at the appointment. It is also possible to arrange a virtual appointment in advance, if required.

    An opportunity to explore the Hermione de Paula library of embroideries & artworks and try on a combination of different silhouettes, you will be guided by an experienced Bridal Stylist, who will advise on colour variations, as well as customisable options and veils to compliment each style. Photographs are taken during the course of the appointment, and shared with the Bride as a reference.

    Anything is possible, and those brides outside of the Made to Order scope can discuss the Hermione de Paula Couture service.

    We welcome brides to attend consultations with up to 2 guests, and serve limitless prosecco in celebration of the occasion.


    Your personal Hermione de Paula Bridal Stylist will be in touch to discuss your appointment and review all the photos taken on the day. If you’d like to move forward, they will work with you to determine the Made to Order offerings you’re interested in, and prepare a quote for you.

    We encourage Virtual appointments with our Stylists to refine your ideas further, sharing imagery of style combinations and artworks, and advising on options within your budget and timeline. Second appointments can be made to re-try on gowns, or to try on a greater selection of styles, refine your ideas, and bring further friends and family to your appointment if desired.

    For those brides wanting to create something entirely unique, Hermione de Paula offer a Couture Service.


    Having placed a deposit to secure your gown, a timeline will be set for its creation. Hermione de Paula regularly work with international Brides as well as Brides who are having destination weddings, and sets its timelines based on the Brides collection date (as opposed to wear date).

    You will be invited back to the Atelier to have your measurements taken by a member of the Atelier team (this can also be done virtually if necessary).


    Hermione de Paula Made to Order dresses are created in the UK set size nearest to your measurements. Each dress is handmade and takes a small team of specialist artisans a minimum of 4 months to create, depending on the complexity of the style.

    Some styles can be created within a shorter timeframe, but may require a rush fee.


    With the Made to Order collection, artwork and embroideries are hand engineered onto a gown pattern of a set size. The Made to Order collection is available in size 6 – 20. Because of the huge amount of handwork that goes into our gowns, Made to Measure embroidered and embellished gowns are available only for Couture clients. Find out more about our Couture service here.

    Made to Measure services are available on a selection of printed silhouettes within the Made to Order collection. Please contact the atelier for further information.


    Hermione de Paula work towards a gown completion date 2 – 3 months prior to collection date, and recommend two fittings within this time, hosted at the Hampstead Atelier. It is important that the bride wears her wedding shoes, and correct underwear which she shall be wearing on the day. During the first fitting, the gown will be pinned to perfection, and the bride is invited back once all alterations have been made, to try on and take home their final, flawless wedding gown.

    International brides have the option of their gown being sent to them. Where possible, Hermione de Paula will assist in coordinating a fitting with a local seamstress.

    For more information on pricing structure of fittings, please contact the atelier team


    Hermione de Paula is renowned for the personalisation of her designs. The talented atelier team can weave hidden personal messages, dates, names and symbolic sentimental images such as flowers or beloved pets, into the embroidery of the gown.

    Hermione de Paula offers a signature collection of veils to compliment Made to Order and Couture Gowns. Available Prêt-à-Porter and within the Made to Order collection, veils can also be made entirely bespoke with the Couture service.

    Personalisation is available across all Hermione de Paula collections, on gowns and veils. Though this is limited on the Made to Order collection, with Couture the possibilities are limitless.

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